Are Sales Scripts Helpful or Just a Waste of Time?
The other day I got an email “why I don’t love sales scripts”, and it basically said that sales scripts take the human-to-human connection element out of sales.
So, my analytical brain immediately went into overdrive about why I think sales scripts are instrumental in a salesperson’s success, when used properly.
Meaning, you understand the how and why behind each script, and how and why you should incorporate prospecting into your daily activities, including time to research your prospects before you make that call.
It’s the same with closing techniques and scripts. You are probably already using some type of closing technique that is working for you, at least a little. But do you know why