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Have you ever heard the phrase “a confused mind never buys” before? Let me explain it, by sharing a story with you about the Jam Study of 2000.
Yes, It’s a real thing.
People were offered 6 types of delicious jam, and after they tried the jam, they picked what they wanted and bought it. Sale made!
BUT, when they changed up the study a bit, gave the testers 24 types of equally delicious Jam,