Perceived Value Or Why Prospects Buy
Have you ever heard of the term “neuromarketing”? From a salesperson’s point of view, it relates to how the human brain perceives value, or how and why buyers make buying decisions based on psychology.
If you’ve been following me for a while, you have probably figured out my fascination with the psychology of sales. Why people make the decisions they do, especially … why people buy.
95% of our thinking takes place in our subconscious minds. Our conscious thoughts analyze our behaviors.