Where do you get your best, creative ideas? I always seem to have the best ideas the minute I start my car – it figures. The trick is to remember them, right?
Before I get started today on the 3 stages of sales success, I’d like to share a story with you. This week I met the best salesperson ever … in the Dollar Tree of all places. I spend a lot of time there at this time every year, because they have just the cutest holiday decorations, unique gift-wrapping ideas, and holiday cards. All for only $1!
While I was there, checking out holiday things, I could hear a little girl one aisle over… Dad, which one do you like best, this one or that one. She would take the winner and say, great, we’ll get this one. Mom, which one do you like better 1,2 or 3? Plop, the winner went in the cart. When the answer wasn’t necessarily what her choice would have been, she asked them – why do you like this one better? She was a 3-year old master of sales. If you have kids, you may have had the same conversation with them.
I am sure that child would never label herself as an icky salesperson. She was just helping someone, in this case her parents, to make the best decisions for their family. Without being salesy.
Do you look at your sales that way – as helping your prospect to make the best decisions for them? Give your prospect something to think about, maybe ask them why they like one solution over another, and help them get what they want or need, maybe even before they actually understand that they really do need a solution to their problem they may not ever recognize!
Sales 101 in a nutshell – taught by a 3-year old.
Let’s get into the 3 Stages of Sales Success –
The first stage is when you first start out and you have nothing to lose and everything to gain.
You tend to take more risks and try new things. For me, this was the I’m going to do everything I can to make this career work. You are excited to start a new career, with all of the possibilities of being successful in front of you, and others can feel your excitement. You talk about sales ALL the time, no matter who you are with or where you are, and you are always looking for ways to meet more people and grow. You probably don’t have a whole lot of expenses, and when you begin to make the money, you start to dream about what you really want out of life. A home, a new car, a family? It’s an exciting time in your career.
The second stage comes after you have had some, or even a lot of success.
You love what you have accomplished, and your paycheck. And you worry that if things change, you could lose everything you’ve worked so hard for. While you are still willing to try new things, you weigh out the risk … whether it’s a monetary investment, or a change in your business title. Nothing good comes without risk. And sometimes you decide to play it safe, and not take the risks, because you don’t want the risk.
You choose to stay in your comfort zone. Using what you know and feel comfortable with rather than stepping out of your comfort zone and taking that risk to make more money, meet new people or do the things you really want to do. Analysis paralysis. You have more to lose and are willing to stay where you are rather than risking what you have. There’s nothing wrong with that, but it can mean that you never reach your true potential.
And the third stage is when you slow down enough, look back at what you’ve accomplished, and realize that you are in a good place …
maybe even a great place. You’ve put in the time, taken the risks, pushed through and survived the tough times. It may be financial … That day you realize you can live the life you want, pay your bills and do the things you want to do, with little or no worry. Financial independence. Or it may be personal, when you look back and see your family is grown and successful and living their best lives. When you reach this stage, you look back and you see everything that you’ve done over the years, the saving and planning and sacrifice, and you realize everything is going to be OK.
That’s what happened to me this year. I don’t say that to brag, but to encourage. And to let you know that all the work is so worth it. You just have to keep pushing forward, even when you don’t feel like you are getting anywhere. It’s almost like you just wake up one day and realize that you are finally where you’ve always hoped to be.
I’m finding that this stage is allowing me to make choices I may not have had available to me before…
You may also call this the stage of complacency,
because it’s easy to be complacent instead of setting new goals and working to reach them. Or, you can step out of your comfort zone and discover your potential to see just how high you can go.
Life is a series of choices – and learning about yourself. What does living your best life mean to you? In each stage of success, living your best life may mean something different, so it’s important to reevaluate your dreams and goals.
My choice has been to reevaluate. Continue to step out of my comfort zone. Set new goals that still align with who I am, and keep reaching to see what is possible.
You deserve a life you love, and it’s within your reach. Looking at every new day as a new adventure.
Enjoy the journey and find joy in every step. Yes, some days you have to look a little harder. If you haven’t seen the movie Click with Adam Sandler and Christopher Walken, see if you can find a minute to watch it this week.
There have been many times that I just wanted to click through difficult times and situations – to just get through it. But there are important memories to make, people to positively impact, and lessons to learn in each stage of success, or life.
Take what you need, leave the rest, know that I am always rooting for you as you grow in your sales and in your purpose. I’m always happy to help you with the growth strategy if that is what you desire.
Thanks for being here with me today, and make sure to follow and tag me over on Instagram @salesmadesimplepodcast. Tell me your ahas and takeaways from this episode, and share this episode with a friend to help them in their sales journey.